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prof. chou is currently based in singapore. his research focuses on business model formulation/innovation/re-construction, strategic marketing, and international market entry strategy.

before joined national university of singapore in the practice track, he earned his management experience from mnc(s) including hewlett-packard, general motors/delphi automotive systems, eli lilly & co and honeywell. he involved in company governance, regional sales/marketing/venture/planning and projects across countries including us, japan, korea, greater china, india, asean and asia emerging countries.

prof. chou has practical experience & proven success in formulating market entry strategy and materializing brand-building & business growth for those companies. he was assumed positions as vp & director at the asia pacific regional level and country level. currently, he is appointed by a few companies as independent director.